Search Engine Optimization and Online Marketing

Search engine marketing is a practice that involves promoting websites to search engines so their ranking position increases. When a user makes a query on a search engine, the results they see first are usually the ones they will select. This is an ideal location for your company to be. The more clients that reach your marketing material, the more revenue you can potentially generate.  There are many different techniques used to promote websites online - some are ethical and some are not.  We only employ methods that will promote your website within the guidelines and standards set forth by search engines.

 

SEO – Search Engine Optimization

This process involves ensuring your site is built to the most current standards, your meta data is complete, your image tags are present and your text content is presented in a way that is visually appealing, useful and beneficial to users and search engines.  

 

Site Performance & Data Analysis

We recommend Google Analytics for tracking your website performance and email campaign effectiveness.  Google Analytics is available for free and installed as part of any Coexist Design project. 

 

Paid Advertising

Running a paid campaign, such as Google AdWords, allows you to always show up on the first page of results for your chosen keyword phrases, based on how much you are willing to pay to compete for that position.

 

Traffic Generation

Our team of experienced marketing specialists have the knowledge and tools to get you found online! By building brand awareness and promoting your online presence, we can drive additional traffic to your site using a variety of accepted techniques.